Luxury Car Dealership Case Study
Centered on the core philosophy that "light and shadow serve as wayfinding cues, while atmosphere enriches the experience," the design is tailored to a 3,635-square-meter, two-story space and a Class C dealership classification. Within the showroom’s 6.9-meter ceiling height, high-CRI lighting accentuates the texture and quality of the display vehicles, complemented by a dynamic interplay of light and imagery via smart screens. The consultation and customer lounge areas employ warm, soft lighting to cultivate a comfortable and relaxing ambiance, while the vehicle delivery zone is designed to heighten the sense of ceremony, and the after-sales workshop ensures operational precision.